Atlanta-based Black-owned hair care brand for young men launches across over 1200 Target, Walmart storesAtlanta-Based Black-owned hair care brand for young men launches across over 1200 Target, Walmart stores

Atlanta-based hair brand Young King Hair Care launched in December 2019, shortly before the COVID-19 pandemic. As the pandemic negatively affected many businesses, the young brand was able to thoughtfully revise its go-to-market strategy, tested various social and digital campaigns, and partnered with engaged bloggers and influencers in the community. This pivot led not only to better than expected sales […]Atlanta-based hair brand Young King Hair Care launched in December 2019, shortly before the COVID-19 pandemic. As the pandemic negatively affected many businesses, the young brand was able to thoughtfully revise its go-to-market strategy, tested various social and digital campaigns, and partnered with engaged bloggers and influencers in the community. This pivot led not only to better than expected sales […]Read MoreThe Atlanta Voice

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